About
Our Mission
As a marketing analytics solutions provider, Gooley Group is dedicated to helping marketers optimize their Return on Marketing Investment (ROMI) across the entire marketing mix and across all customer segments.
We help you overcome the obstacles that prevent the adoption of potent marketing models for management decision making — and guide you through the entire Model Deployment Continuum™.
Gooley Group develops marketing analytics and decision support solutions for clients across media and entertainment, financial services, automotive, consumer packaged goods, pharmaceuticals, retail, and technology.
Leadership
Chris Gooley
President & Co-founder
Chris Gooley is President and co-founder of Gooley Group (formerly ETS Marketing Science). Chris has over thirty years of experience applying quantitative techniques to solve marketing problems.
Chris was formerly a Vice President of Analytics at GfK, where he spearheaded analytics teams in the design and analysis of sophisticated consumer research projects — including Latent Class Segmentation Studies, Discrete Choice Experiments, Database Classification and Scoring Models, and Brand Equity Measurement Models.
He also has significant experience developing analytical solutions for pharmaceutical clients, including physician and patient segmentation studies, message preference modeling, discrete choice and pricing models, and forecasting studies.
Chris received dual Master's Degrees in Business (Quantitative Marketing) and Statistics from Stanford University and graduated magna cum laude with a degree in Applied Mathematics-Economics from Brown University.
Kathy Gooley
Finance & Operations
Kathy Gooley manages the firm's financials and bookkeeping, keeping the business side of the practice running with clarity and care. She holds an MBA from Babson College.
Jessie Gooley
Part-Time Analyst & Brand Lead
Jessie Gooley supports select client engagements spanning data visualization, AI-assisted workflows, machine learning solutions, and general analytics. She also leads AI-assisted web design for Gooley Group. She holds a B.S. in Statistics from NC State University.